by Ajay Kumar
Lucknow: As the 2025 Kumbh Mela approaches, the Yogi Adityanath-led government in Uttar Pradesh is intensifying promotional efforts to elevate the event on a global scale. The state’s Culture Department is set to conduct international road shows in a diverse range of countries, including Nepal, Mauritius, Indonesia, Sri Lanka, Cambodia, Guyana, South Africa, Trinidad, Fiji, Suriname, Thailand, and Singapore.
Sources indicate that the Culture Department’s extensive campaign aims to create a memorable experience for the millions of devotees anticipated to attend. The international roadshows will feature a variety of activities, such as photo competitions, exhibitions, and performances showcasing sub-classical music, instrumental pieces, and visual arts.
In addition to the global outreach, the government plans to hold Kumbh Summits across all 18 divisions of Uttar Pradesh to generate excitement and awareness about the festival. The inaugural Kumbh Summit commenced on October 8 in Lucknow and is scheduled to conclude in Prayagraj on December 14. Events such as Bal-Yuva Kumbh, Kala-Sanskriti Kumbh, Kavi Kumbh, and Bhakti Kumbh will also be organized throughout the state.
Tourism and Culture Minister Jaiveer Singh announced that approximately 240 million devotees are expected to attend the Kumbh Mela in 2025. He confirmed that preparations are well underway, with Chief Minister Yogi Adityanath recently reviewing the progress and instructing that all work be completed by December 19.
Singh mentioned that Prime Minister Narendra Modi might visit the Kumbh Mela after December 10. He emphasized the Culture Department’s commitment to promoting the event internationally, highlighting planned road shows, photo competitions, exhibitions, and performances across multiple countries.
The division-level programs will involve collaborations with tourism boards, charitable organizations, the information department, and educational institutions, featuring performances by registered artists as part of the cultural initiatives surrounding the Kumbh Mela.
